ANUEL

“Las Leyendas Nunca Mueren” Album release

For this project we created a strategy of experiences that would take place around the album release "Las Leyendas Nunca Mueren" by Anuel.

Among the pieces that stand out we find: a vintage Playstation game where you can see all the content of the album, collaborations with the urban designer Etai and UFC, an NBA ring as a giveaway and a limited edition of t-shirts with different covers of his album in addition to billboards in the main cities of America and Europe.