LUNAY

“El Niño” Album RELEASE & REBRANDING

For Lunay's new album "El Niño" I participated creating the cover art and I supervised all the content created for its launch as well as leading the 360 launch strategy. Some of the activations we created were: a landing page with exclusive merchandising, 15 lyric videos with 3D animated typography, interactive games for Facebook and Instagram, a campaign of influencers and billboards that changed at nightfall among other content.

All this gave rise to an activation in the largest shopping center in Puerto Rico where the public could enjoy a meet & greet as well as the exclusive purchase of the artist's merchandising.

On the other hand, I also worked on the new image and branding of the artist as well as the creation of the Key Visual for his European tour.